Toren stands proudly as a contemporary architectural marvel nestled in the vibrant heart of downtown Brooklyn. This modern tower seamlessly integrates the visionary design prowess of Skidmore, Owings & Merrill LLP (S.O.M.) with cutting-edge green-building technologies. The fusion of striking aesthetics and sustainable innovations is a testament to Toren's commitment to offering residents a living experience that aligns with the evolving standards of urban living.
Our comprehensive branding campaign for Toren was meticulously crafted to showcase its distinctive attributes. From the carefully chosen name to the thoughtfully designed logo, amenities renderings, collateral materials, editorial photography, and digital media presence, every element was strategically aligned. We aimed to highlight not only the physical features of the building but also its resonance with the dynamic lifestyle synonymous with Brooklyn.
Toren's leasing office received a transformative touch through space branding, creating an environment that reflects the essence of the residence. By leveraging the modern amenities and encapsulating the spirit of Brooklyn's unique lifestyle, our campaign positioned Toren not just as a building but as a structural icon, an embodiment of distinctive style and forward-thinking living in the heart of Brooklyn's bustling landscape.