As a global company with a strong international presence, my assignment shifted to revitalizing the APAC region through a comprehensive rebranding effort. I developed a variety of marketing tools to showcase products and services across key markets in the area, including Australia, Japan, China, and Singapore.

KEY DELIVERABLES:

• Landing Page
• Social Media
• Web Banners
• Print and Digital Ads
• Print Invitations
• Event Space Design

Five Park, a visionary development in the heart of Miami Beach, set a new standard for design, functionality, and sustainability. As part of a talented creative team collaborating with the renowned studio Arquitectonica, I contributed my design expertise to help bring this project to life. I helped translate the architectural vision into a cohesive visual expression that highlighted the harmony between structure and aesthetics. The result was a thoughtfully designed brand that elevated the modern living experience.

KEY DELIVERABLES:

• Social Media
• Fact Sheets
• Print and Digital Invitations
• Eblast
• Signages
• Floorplans
• Site Fencing
• Presentations
• Booklets
• Brochures
• Direct mailers
• Print Ads

I contributed my design expertise to shape the brand expression for Mr. C Residences, Coconut Grove—a luxury development inspired by Miami's yachting heritage. Collaborating with the marketing team, I helped bring this beautiful project to life, ensuring a cohesive presence would perfectly reflect the spirit of the Mr. C lifestyle. 

KEY DELIVERABLES:

• Fact Sheets
• Print and Digital Invitations
• Eblast
• Web Banner Ads
• Signages
• Floorplans
• Booklet
• Brochures
• Direct Mailers
• Print Ads

As part of the creative team for Villa Miami, I helped shape this project’s brand by creating compelling and bold visuals that captured its refined lifestyle and exclusive amenities. Currently under construction in Edgewater, Villa Miami redefines modern luxury—anchored by the Copper Club, which offers residents curated experiences, personalized services, and a world-class array of private amenities.

KEY DELIVERABLES: 

• Fact Sheet
• Eblast
• Retail Signage
• Floorplans
• Booklets
• Direct Mailer
• Print Ads
• Promotional Items
• Construction Site Fence Design

For THE WELL Bay Harbor Islands, a pioneering wellness brand blending modern medicine with ancient healing, I applied my design skills to help refine and strengthen its established identity. Working collaboratively, our team developed cohesive marketing materials that reflected the brand’s holistic philosophy and elevated aesthetic. My focus was on creating clean, thoughtful visuals that communicated balance and well-being, helping position THE WELL as a trusted and distinctive destination in the wellness space.

KEY DELIVERABLES: 

• Fact Sheet
• Eblast
• Floorplans
• Booklets 
• Direct Mailer
• Print Ads
• Promotional Items
• Outdoor Ads

I was responsible for the branding design and visual direction of Grove Central Residences, a distinctive development in Coconut Grove. I developed a focused marketing campaign specifically targeting young urban professionals, positioning the project as the ideal home within this vibrant community.

KEY DELIVERABLES: 

• Website
• Fact Sheet
• Eblast
• Retail Signage
• Floorplans
• Booklet
• Digital Brochure
• Direct Mailer

Sibos is one of the financial industry’s leading annual conferences, bringing together global business professionals for collaboration and innovation. In 2019, held in Sydney, I took full ownership of designing Cognizant’s booth as part of its efforts to attract and develop new business relationships. I created a bold, contemporary space that captured the attention of passersby to encourage engagement and sparked new business opportunities. The booth became a key expression of Cognizant’s renewed brand presence on an international stage.

KEY DELIVERABLES: 

• Branded Booth Stand
• Display & Exhibit Design

This exclusive, single-residence-per-floor condo development in Philadelphia's historic Old City/Society Hill, emphasized the unique fusion of art and architecture. A key part of the sales narrative was the inclusion of a massive, original Henry Mandell artwork at the private elevator entrance of each unit. I showcased this collection in a limited-edition 12" x 18" art book, presented in a metallic case.

KEY DELIVERABLES: 

• Logo Design
• Stationery
• Brand Identity
• Book
• Website

I led the full scope of Verizon's shopper marketing creative, developing compelling in-store and window display solutions for all seasonal campaigns. I directed all photography—from detailed new product device shoots to comprehensive lifestyle photoshoots across diverse demographics—ensuring inclusivity and authenticity. These visual assets formed the core of Verizon’s retail environments, driving stronger product engagement and consistent brand relevance nationwide.

KEY DELIVERABLES: 

• Shopper Marketing
• Display & Exhibit Design
• Promotional Items
• Print Ads

For the Guardian rebrand, I structured and executed the digital experience strategy. I developed and visualized the digital style guide, making it easily and consistently applicable across social media and mobile platforms. I created a comprehensive resource for digital best practices to ensure that the refreshed brand translated into a clear, engaging, and uniform online experience.

KEY DELIVERABLES: 

• UI Guidelines
• Social Media Design 

I executed the full branding campaign for Toren, a modern and sustainable architectural landmark by S.O.M. in Downtown Brooklyn. The concept drew inspiration from the neighborhood’s Dutch heritage—reflected in the name Toren (Dutch for “tower”), the use of orange symbolizing Dutch royalty, and subtle nods to Brooklyn’s original Dutch name. Together, these elements created a cohesive identity that honored the area’s history while highlighting the project’s contemporary design. From the logo and stationery to editorial photography and collateral pieces, every element conveyed the building's bold aesthetic, sustainable values, and innovative spirit. I also reimagined the leasing office through immersive space branding, ensuring the overall result positioned Toren as a powerful symbol of forward-thinking urban living.

KEY DELIVERABLES: 

• Logo Design
• Stationery
• Brand Identity
• Booklet
• Invitation
• Sales Gallery Design
• Floorplans
• Website

I developed the branding for this luxury condominium conversion—a pre-war landmark in the heart of Greenwich Village originally designed by Emery Roth. The challenge was to reflect the striking blend of old and new created by the contemporary interiors of design star Victoria Hagan. I successfully captured this duality in the logo, which features a decorative motif from the building that represents "Peace and Unity."

KEY DELIVERABLES: 

• Logo Design
• Stationery
• Brand Identity
• Booklet
• Website